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SEA-DOG launches Premium Outdoor Accessory Line

Sea-Lect Designs specializes in gear solutions for outdoor sports Marine hardware manufacturer Sea-Dog Corporation introduces a new division – Sea-Lect Designs – a manufacturer of quality accessories designed to meet the growing needs of the paddle-sport industry and outdoor enthusiasts.

Sea-Dog President Brad Nysether said the decision to launch the outdoor line gives canoe and kayak manufacturers, as well as outdoor aftermarket, a single source for the ultimate in performance parts.

A primary focus of Sea-Lect Designs is teaming with manufacturers in product research and design projects.

“We’re very excited about that phase of Sea-Lect Designs. Outdoor recreation is a unique market, and people are asking more out of their gear in terms of quality, durability and versatility,” Nysether said. “We’re committed to working with manufacturers to design and develop new products to enhance the outdoor experience.”

Most Sea-Lect Designs products are made in the United States, and the company controls all phases of manufacturing, ensuring consistent quality. Sea-Lect Designs has already developed a number of accessories for kayaks and canoes, and will debut a new kayak rudder in the sommer.

Matt Poischbeg, who initiated the product line several years ago, will oversee its day-to-day operations. Poischbeg said product development is an ongoing process at Sea-Lect Designs. “Engineering innovations for outdoor enthusiasts is our sole purpose. Our product solutions are designed to bring both quality and value to the outdoor industry.”

Sea-Lect Designs is a division of Sea-Dog Corporation, based in Everett, Washington. For more information, e-mail